If you’ve ever thought that manufacturers opt for online stores because it’s the easy option – for them – then you’re not alone.
And there is, arguably, a vague element of truth to it.
From a business perspective, not having the cost of commercial property rental means that more time and effort can be poured into research and development.
However, there is much more to it than this. Many people are surprised to learn that quality designers often prefer online stores because they offer a wide variety of benefits to the customer.
From giving customers the time and space to try products at their comfort and leisure, to being able to give clients the full information that they need to make an informed and empowered choice, to being able to offer a customer service team made entirely from experts, there are many reasons why buying professional dance shoes online is not only easier – it’s actually better!
Taking Your Time
In many ways, it is a surprise that shoes are ever purchased from physical shops.
“Take your time,” the assistants tell us.
Yet unless you have a whole afternoon to spend putting the footwear through its paces whilst other shoppers are milling around, the amount of time that people usually spend in shoe shops is simply not long enough to really get to understand a shoe.
Online stores still encourage clients to try the shoes to ensure that they have complete confidence in their choice.
(Plus, there is the added luxury of being able to twirl around your own home for as long as you want without the hazard of an accidental audience!)
The online shopping experience is dramatically different to physical stores. It’s something that we’re all aware of, but which is often invisible. You probably already know that shops have to think about the visual wow-factor, something that marketers call an “immersive experience”.
To the rest of us, that means: keep information as basic as possible, whilst making everything look as aesthetic as possible. On the other hand, in online stores the focus is on giving the customer all of the information that they need in order to be able to make an informed choice.
It’s actually a much more empowering experience for the customer, because they have access to detail that is never made available on the high street.
When it comes to professional dance shoes, this level of critical information is something that should be taken seriously. The difference between various materials, supports, and designs, can all have a profound influence on the performance of the shoe. Therefore, it pays to know the full details.
Unlike ordinary shops, specialist online retailers only employ experts in the field. Many high street shops have to employ at least some staff that have little more than basic training. It’s a necessary part of the industry, but one that does little to benefit specialist customers.
Online stores are very different. Usually formed of small, dedicated teams, they represent a highly focused area of knowledge. This means that when you pick up the phone, you are speaking to highly knowledgeable professionals who truly understand their subject.
When it comes to quality dancewear, this is a significant benefit.
Online shopping makes lives easier. It saves time and effort, reduces hassle, and generally de-stresses the shopping process. When it comes to investing in technologically advanced and quality designed footwear, online options offer much more than stress relief.
It is a way for customers to get access to deep levels of understanding about the products, whilst also ensuring the time and space to find a performance-enhancing partnership.
To speak to a friendly expert about the best professional dance shoes for you, give us a call, or put your questions in an email. As dedicated designers, we’re always happy to help.